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The Hospitality Audit

The most
honest
assessment
your
property will
receive.

A complete strategic diagnosis — five research modules, a Perception Index™ score, a Revenue at Risk calculation, and a 90-day transformation roadmap. Delivered in 14 days.

Request an Audit Why the Audit?
What it produces
P
Perception Index™ Score — six categories scored out of 60
R
Revenue at Risk Estimate — monthly and annual calculations
C
Competitor Benchmarking — your position vs three direct rivals
T
Transformation Roadmap — 90-day priorities and 12-month vision
E
Engagement Recommendation — specific tier with rationale from audit findings

Why the Audit Comes First

We never prescribe
before we diagnose.

A property that has spent years building a guest experience deserves more than a generic digital marketing proposal. The Hospitality Audit produces a diagnosis specific to your property, your market, your guests, and your competition — and every recommendation that follows is built on that foundation, not on assumptions.

Most agencies skip diagnosis entirely. They pitch a package, start posting, and report on followers. HOSTORY does not begin work until we understand the exact problem. That is not a process choice. It is a quality standard.

The Cost of Not Knowing
"Right now, your property has a Perception Index score. You simply don't know what it is — or what it's costing you."

OTA commission leaking monthly without a reduction strategy in place

WhatsApp inquiries going cold because response systems don't exist

Review scores declining while satisfied guests leave without rating

Competitors capturing the audience your property is sitting next to

Guests unable to find, trust, or book you — despite loving the stay

Five Research Modules

Everything that shapes
how guests find, trust, and book.

The audit covers every dimension of your property's digital ecosystem — from Google search to post-stay retention. Nothing is estimated. Everything is evidenced.

01
Digital Presence
How discoverable is your property in the places guests look first?
Google Business profile quality and completeness
Google Hotel Ads activation and parity
Website mobile experience and booking flow
Local SEO and branded search ranking
Direct booking pathway friction analysis
02
Brand Positioning
Does your digital presence communicate what makes your property worth choosing?
Visual identity consistency across platforms
USP communication and differentiation clarity
Premium perception relative to star classification
OTA description and photo quality assessment
Emotional positioning versus direct competitors
03
Social Ecosystem
Is your social presence building trust and driving enquiry — or absent entirely?
Instagram presence, content quality, and consistency
Facebook page status — unified or fragmented
OTA photo quality and recency across all platforms
Rate parity check across Booking.com, Agoda, MakeMyTrip
Engagement rates and content storytelling quality
04
Customer Journey
Where does the guest experience break down before and after the stay?
WhatsApp inquiry response time (live test)
Booking flow simulation — mobile end-to-end
Pre-arrival communication quality assessment
Post-stay follow-up and retention systems
Review solicitation process and velocity
05
AI & Technology Readiness
How prepared is the property for the communication and automation infrastructure that modern hospitality requires?
WhatsApp Business setup and automation maturity
CRM and guest data management capability
Automation workflow gaps and opportunities
AI-assisted communication potential assessment
PMS and operational system interoperability
Guest lifecycle automation readiness

Measurement Framework

The HOSTORY
Perception Index

Every audit generates a Perception Index score — six categories, each scored out of ten, total out of sixty. It turns perception into a precise, actionable number with a revenue consequence attached to every gap.

60 pts
Total Index Score
01
Visibility
Google discoverability · local SEO · map presence · branded search protection · Google Hotel Ads
02
Trust
Review sentiment · response quality · social proof · booking confidence signals
03
Positioning
Brand clarity · visual consistency · premium perception · market differentiation
04
Conversion
Booking flow friction · direct pathway quality · WhatsApp lead handling efficiency
05
Reputation
Review velocity · sentiment management · OTA review competitiveness · trust signals
06
Automation
AI readiness · communication systems · guest lifecycle infrastructure maturity

What cannot be measured cannot be modernised. The Perception Index™ gives every engagement a clear, evidenced starting point — and a measurable benchmark against which every subsequent month is assessed.

The Deliverable

Twenty-five pages.
Complete clarity.

The audit is delivered as a premium strategic document — not a report, not a slide deck. It is the kind of document you share with your management team, your investors, and your operations head. It changes how you see your own property.

HOSTORY Hospitality Audit
[Property Name]
Strategic Audit Report
Prepared by HOSTORY · Confidential · [Date]
25
Pages
P
Perception Index™ Scorecard
Visual scoring across all six categories with specific evidence for every gap identified. The centrepiece of the document.
R
Revenue at Risk Estimate
OTA commission leakage + inquiry abandonment loss + review decline impact — all calculated specifically for your property.
C
Competitor Benchmarking
Your digital position mapped against three direct rivals across all metrics that influence booking decisions. Visible, specific, and often uncomfortable to read.
T
Transformation Roadmap
A 90-day priority plan and a 12-month vision — specific, phased, and tied directly to your audit findings.
E
Engagement Recommendation
The specific retainer tier recommended, with the rationale drawn directly from your Perception Index score. No guesswork — the recommendation is the logical conclusion of the evidence.

The Audit Timeline

Fourteen days.
Start to finish.

The audit begins on the day payment is received. The document is delivered on Day 13. The presentation is held on Day 14. No delays. No extensions.

01
Days 1–2
Digital Presence Research
Google Business, website, booking flow, local SEO, branded search ranking, Google Hotel Ads status.
02
Days 2–6
Social, OTA & Reputation
Instagram, Facebook, all OTA platforms, rate parity, TripAdvisor and Google review analysis, competitor benchmarking.
03
Days 6–8
Customer Journey & Scoring
Live WhatsApp inquiry test, booking flow simulation, Perception Index scoring, Revenue at Risk calculation.
04
Days 8–13
Document Writing
The full 25-page document written, designed, and delivered to you 24 hours before the presentation session.

The Credit Clause

Pay once.
Apply it forward.

The audit is a standalone product — it delivers full strategic value regardless of what follows. But if you choose to proceed to a HOSTORY retainer engagement, the audit fee is credited in full toward your first retainer payment.

This is not a discount mechanism. It is a structural commitment — that the audit is genuinely the first step of a transformation, not a sales tool dressed as a diagnostic.

Request a Hospitality Audit
How the Credit Works
"The audit fee is credited in full toward any HOSTORY retainer engagement."

Audit commissioned and completed — you receive the full 25-page document

If you proceed to Signal, Momentum, or Horizon — audit fee deducted from first retainer invoice

If you choose not to proceed — the document is yours. The diagnosis stands alone.

No pressure. No follow-up pitch. The audit is the product.

How It Works

From request to
delivery in fourteen days.

The audit begins the day payment clears. Every phase runs to a fixed schedule. No scope creep. No extensions.

01
Request
Submit the form below. We review the property details and confirm the engagement within 48 hours.
02
Research
Eight days of structured research across five modules. Every platform, every channel, every competitor.
03
Document
The 25-page strategic report written, scored, and delivered to you on Day 13 — 24 hours before the presentation.
04
Presentation
A 60-minute session on Day 14. Findings, roadmap, and the recommended engagement path — all specific to your property.

Begin with
a Hospitality Audit.

Share a few details about your property below. If we believe we can create meaningful impact, we will reach out within 48 hours to confirm the engagement.

14-day audit timeline from kickoff
25-page strategic document delivered
Fee credited toward any retainer engagement
Property Details

We review every request personally. If your property is a fit, we will be in touch within 48 hours.